There are 4 cases that cause search engines to display search results that are different from the keywords you are looking for. For example: Typing the keyword “8 Parts of Speech” which appears instead of an article about “blogger post editor features”.
- Owner / admin / author changes all content, including: title, content, label and description. But the URL remains the same. This is the most common cause and is often done by many authors.
- URL error 404 was republished again with different content. Usually the owner / admin / writer takes this method to reduce the number of error pages to improve the site’s image on search engines.
- Owner / admin / author changes all content and URLs, but the worksheet and publication time are still the same.
- Number 3 but the date of publication is also updated ( automated). This can also be ….
I have done these four cases on this blog. for number 3 and 4 I have done because I want to focus on the niche of this blog. in the case that I have done, the content of this blog is copied + rewritten and then published on other blogs that are more relevant. It shouldn’t have been done this way, but it will be one of my experiments whose results will become knowledgeable to me. a knowledge that could only be known through an experiment. What is the negative value of all of this? the negative result is that the blog’s ranking goes down. What is the benefit of my case of changes? the advantages are: CPC has increased as the blog niche becomes more focused.
Please try it yourself ….