Many beginner bloggers ask about: “how to do adsense ads on a blog?” Okay, I’ll explain.
What publisher contributes is As the name suggests, “publisher” means publisher. They contribute to serving ads managed by Google’s large advertising company, Google Adsense.
Where do ads come from? most of the ads come from Google Ads ads. Some of them come from companies that partner with Google.
Is the ad safe? Of course. A big company like Google is certainly able to keep all ads safe to display.
Is the ad visitor friendly? Very friendly, even though I think the priority of the adsense program is visitor convenience. The ads that appear are very much in accordance with the visitors’ surfing habits and interests.
How many ad categories can publishers serve? Very much. Everything is very possible to be displayed, especially if the publisher does not filter and uses an automatic ad model.
Can publishers personalize the advertisements that are displayed? yes. Publishers can make ad personalization both globally and specifically for certain ad units.
How many ad unit types are currently available? 8 units: display ad, in article ad, link ad, search ad, native ad, anchor ad, vignette ad and customized ad.
What is display advertising? ads in the form of images with various sizes: responsive and a certain size. Display ads are sometimes text only. Formerly display ads and text ads were a different category, now text ads are included in the display category.
What is an ad in article? in article as the name implies means an ad in the article that looks very similar to the captioned and descriptive article images. this model is very natural like the article
What are link ads? Ads that appear like a tiered menu. These ads are usually very much in line with the content of the article.
What are search ads? a search ad unit that is similar to the google search engine, in the form of a magnifying glass search column and icon. Ad units like this can be used by visitors to find alternative articles. Publisher can also make settings about search results: it can be fixed on publisher blogs by displaying only internally available results or can be redirected to global searches by displaying a broader range of results like the main search engines.
What are native ads? Native ads are ad units that appear between articles, usually on the homepage. This can be an alternative article for visitors. It looks very similar to the appearance of the article on the homepage. Publisher can also make the desired display setup on the adsense dashboard.
What is an anchor ad? anchor ads are ads that attach to the top bar of the blog, above the header. Or it could be attached under the footer. Ads like this will appear even if the visitor scrolls the page.
What is vignette ad? The advertisement that appears closes the screen and can be closed by the visitor by clicking the x in the upper right corner of the ad or by clicking undo on the visitor’s cellphone. The size covers all the space but doesn’t bother because it’s easy to remove it that way.
What are customized ads? display advertisements that are similar to related posts. Ads like this usually appear after article comments with discussions similar to those read by visitors.
Basically all ads are visitor friendly, which is why almost all bloggers are in great demand.
Publishers can earn income if blog visitors visit the sites listed on these advertisements. The new rule is that only visitors from search engines whose clicks are considered valid, while those from social media referrals are considered invalid. So not all clicks generate income for publishers.
How about the price per click, is it the same for each blog / web publisher? the cost of each click can be different for each site.
What makes the difference? many of which make it different, including:
- Visitor traffic. The cost to click on blogs with thousands of daily visitors is more expensive than blogs with hundreds of daily visitors, let alone only tens.
- Focus on blog discussion. The niche or focus of the blog discussion is very influential on the cost. For example: clicking on a blog that focuses on technology products is more expensive than on a blog that focuses on knowledge.
- Ad units. Display ad units are more expensive than link ad units.
- The length of time a visitor visits the sites listed in the ad. Long-time visitors to the site promoted in the ad are more likely to generate greater click value than return visitors. It is understandable, that visitors who intentionally click are more likely to linger on the promoted site than visitors who accidentally click, because they generally return immediately.
- Ad placement. Clicking on an ad on the top bar of the blog is more expensive than clicking on an ad placed on the bottom bar of the blog. That’s why there are rarely blog owners who place adsense ads in the footer or top of the footer.
- The difference in the region the visitors come from Overseas visitor clicks are more expensive than domestic visitor clicks. Especially if it comes from Europe and America. It can be understood, that if a neighbor from hometown clicks on an ad on the blog, the cost is very small. That’s why I’m lazy to promote my blog to my hometown, what is it for?
- The quality of publisher blogs. This includes DA and PA. Blogs with high domain authority are certainly more potential and more trusted by advertisers than blogs with new domains even though the articles are good. The quality of the blog is not only limited, speed also matters. See, many developers offer high ctr themes with speed as their priority, and so on.
Of the many differentiators of cost values, in my opinion the most influential are traffic and niche (focus of discussion). A new blog with low traffic and a hodgepodge niche, I’m sure the click costs are very small.
All ads will appear only if the publisher has put the pub code on the blog page, by: pasting it directly in the blog template or if the blog is on wordpress, you can use a plugin. Lots of plugins for that.
As for ad units, publishers also have to put them manually in a certain section on the blog page.
- You can visit the layout menu if you are on blogger, then paste the ad unit code in the html widget Can visit the display menu if in wordpress, then paste the ad unit code in the html widget.
- Plugin can help if in wordpress. Placement using plugins is even better, because each ads plugin usually helps optimize the appearance of the ad later.
- It can also be inserted directly into the template. Premium templates are usually supported for code placement.
If the ad has appeared, then a visitor clicks, to find out how much income from that click the publisher can see the reporting periodically on the homepage of the adsense dashboard. The review in the reporting is very complete including the number of clicks, the amount of cost per click and so on.
That’s how to do google adsense ads on a blog. It seems that this short explanation is sufficient for those of you who are just interested in joining the program. Because the full explanation, of course you will also know for yourself after being officially registered as an adsense publisher.